How to Find Out if Your Copywriter is Good
If you wish to earn money on the internet, you are going to need a site. If you want that site to help you bring in money, it must be extremely well written. Unless you are a skilled copywriter yourself, you will want to employ a copywriter to compose the text for your site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are created equal. Some copywriters are insanely incredibly talented. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. Here are tips on how you can know the difference.
Does the writer have a website of his or her own? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a site of their own, how can they assist you with your site? Take note of the copy used on this web site also. If there are a number of errors, this is a bad sign.
How favorably do you react as you read the copywriter's own text? This involves more than merely finding errors in grammar and syntax. Do you have any sort of emotional reaction to the copy on the site? Are you feeling warmly toward the writer? Does it make you feel like you want to find out more about the writer and go on reading? Does the website copy make you feel like you want to hire that writer straightaway? Does it make you want to run the other way? Does the website copy make you angry? All of these are vital reactions and you must pay attention to them.
Look into the writer's's background a bit. Search for reviews on impartial sites and forums. It is probable that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be controlled by the writer him or herself. Look closely at these reviews. It is a good idea to ask the writer to give you references too. You need to actually contact each reference and get an honest opinion about the writer from each person.
See to it that you spend at least a little time visit browsing the samples supplied by the writer. Ask for additional samples than are available on the writer's web site. This is particularly vital when you're trying to hire a writer who claims to be an expert in a certain field. If the writing reads like a rewritten Wikipedia article, you need to find someone else.
There arelots of ways to determine whether or not a copywriter is worthy of hiring. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.